Psychological refreshment

One of four views of progress of window display for Mays Department Store on Fulton Street, showing water flowing over rocky landscape. Caption on verso of DEPT 0103: "PSYCHOLOGICAL REFRESHMENT: Perhaps you are one of the perspiring hordes that lingered during the hot days of the past week before that visually cool May's window display in the old Loeser building. Photographed above are the stages of its creation by George Gilder, Mays' window display director. At left (DEPT 0100: 10 x 8 in.) is the basic structure -- wood supports, chicken wire, hollow rocks, metal pan that became lake bed and flexible hose in upper middle background that supplies the water. Second (DEPT 0101: 10 x 8 in.) is the skeleton after clothing with concrete. Third (DEPT 0102: 10 x 8 in.) is the concrete painted and adorned with vegetation, as the water begins to flow. At right, the final production (DEPT 0103: 8 x 10 in.), with the water rippled by electric fans. The display will be maintained indefinitely, according to Joe Weinstein, president of Mays."